Service-oriented clients like University Title face unique marketing challenges when it comes to depicting what they do. To communicate what a thorough job they do in researching title and handling all the minute details of the closing process, Taylor Creative developed a series of photos to evoke commonly-recognized symbols of thoroughness. The photo shown here, for example, was used with the ad caption "We’ll help you keep all your ducks in a row." Professional photography by Taylor Creative and Specialties Photography (College Station, Texas) captured the essence of the company's new slogan, "We put the you in University Title" in a highly-integrated marketing campaign that included a new webb site design (http://www.utitle.com), Christmas and client birthday cards, stationery, print and broadcast ads, and even display graphics for the company's office expansion. University Title exmplifies the kind of forward-thinking, non-cliche type of client that is an ideal fit for Taylor Creative.